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Sketchnote’s Social Listening

How I designed Sketchnote's Social Listening product — a real-time brand monitoring platform that turns millions of raw online conversations into actionable signal for marketing teams and agencies.

1 — Context

The internet talks about your brand. Most teams are the last to know.

  • Despite an abundance of data, marketing teams still struggle to extract meaningful insights. Conversations are fragmented, and workflows are inefficient.
  • At Sketchnote, we identified this gap and reimagined Social Listening as an integrated intelligence layer — not a separate tool, but part of the core experience.
  • I led the end-to-end design, from concept to production.

Details

Web App (SaaS)

UX Research

Product Design

2 month

Team

Vijay Saiwal

(Product Designer)

Kavya Menon

(Development Head)

Shreek Pawar

(CEO)

Back to index

Sketchnote’s Social Listening

How I designed Sketchnote's Social Listening product — a real-time brand monitoring platform that turns millions of raw online conversations into actionable signal for marketing teams and agencies.

1 — Context

The internet talks about your brand. Most teams are the last to know.

  • Despite an abundance of data, marketing teams still struggle to extract meaningful insights. Conversations are fragmented, and workflows are inefficient.
  • At Sketchnote, we identified this gap and reimagined Social Listening as an integrated intelligence layer — not a separate tool, but part of the core experience.
  • I led the end-to-end design, from concept to production.

Details

Web App (SaaS)

UX Research

Product Design

2 month

Team

Vijay Saiwal

(Product Designer)

Kavya Menon

(Development Head)

Shreek Pawar

(CEO)