Sketchnote Social Planner is a SaaS platform designed to help teams plan, create, collaborate, and schedule content across multiple social media channels from one unified dashboard. The goal was to reduce tool-switching, simplify team collaboration, and streamline content workflows for marketing teams and agencies managing multiple brands.

The design process started with user interviews involving social media managers, founders, and marketing teams to understand their current workflow gaps. Key pain points identified were scattered tools, lack of collaboration visibility, content approval delays, and poor calendar clarity.

The final product delivered a centralized content management system that improved workflow efficiency and reduced manual coordination across teams. The group-based structure made it easier for teams to manage multiple brands, while the visual calendar enhanced planning visibility.